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Situation: My company was onboarding a mass-market channel partner, and I created this video as part of the curriculum to introduce their Sales Associates to our brand and our products. I produced similar videos for each of our product categories.
Result: This training video was used in a company-wide training initiative for our mass-market partner to highlight the riding mower category of our brand over the course of a single week, where all sales associates were required to watch the training. The following week, our company's products rose from the 4th best-selling brand in the riding mower category to 2nd.
Situation: Our dealer partners were struggling with troubleshooting a specific machine. I produced this video to help break down the process of one of the tests that was causing the most confusion. This video was part of a larger curriculum of service troubleshooting videos for this particular machine.
Result: This video was published to our learning management system for our dealer network, and was taken by 30% of our dealer learners within the first month. While we have no way to gather exact data, the technical service representatives reported anecdotally that they were receiving fewer calls about how to perform this particular test after this training was published. 95% of dealer learners who watched the training and completed a survey responded that they believed this training would help them in their daily work.